Project ARA

 Ever since word arrived of a new smartphone concept involving modules, the tech industry kept on speculating about the possible designs and performance capabilities of the device. Well, you won’t have to speculate anymore. Project ARA was unveiled during MWC 2023 and it is one of the most promising devices in terms of customizability and versatility. It features a new form of magnetic attachments which offer adequate strength to keep the modules attached.

Upcoming Budget Smartphone

The upcoming budget smartphone, Project ARA, is practically a powerhouse device with various upgrade options that would not require you to change the phone. If you don’t like a particular aspect, such as the camera, then you may upgrade the specific module. This device functions pretty much like a computer where you can upgrade the specific components without changing the computer altogether.

If you don’t like a component or wish to upgrade it without changing the phone altogether, then you can replace the particular module with one having a higher specification. For example, if you don’t like the megapixel value on the existing camera module, then you can simply get a module with higher megapixels and attach it. Project ARA has made a breakthrough in the smartphone industry where the boundaries between computers and smartphones are gradually blurring. With the new module system, your smartphone can be upgraded component-wise.

The phone will run Android OS, but the focus is being maintained on the overall concept and identity of the design, rather than labeling it as another Android / Nexus device. The new design will help in reducing electronic waste and encourage the reuse of phones without having to buy a new one every time you need to upgrade the device. This upcoming budget smartphone will be a tough competitor, especially due to its pricing which stands at an estimated INR 12,000 at the moment.

Key Specs

  • Expected Price: INR 12000
  • Expected Availability: Late 2024